Web Localisation and Translation

Website localization is the process of adapting an existing web site to local language and culture in the target market, more than just the translation of text

In today's globalised world, having an online presence is essential for any business, regardless of its size or industry. However, creating a website and content that resonate with a global audience can be a challenge.

This is where website and content localisation come in, offering companies an effective way to communicate with their international customers.

What is website localisation?

Website localisation involves adapting a website to meet the cultural, linguistic, and functional requirements of a specific target market. This process involves more than just translating the content into the local language. It also involves adapting images, colours, layouts, and functionalities to make the website more appealing and user-friendly to the local audience.

What is content localisation?

Content localisation, on the other hand, involves adapting the content of a website, such as articles, blog posts, and product descriptions, to the local culture and language. It aims to make the content more relevant and engaging to the local audience, taking into account the cultural nuances and idioms that may not translate well from one language to another.

Why is localisation important?

There are several reasons why companies should consider website and content localisation:

Improved customer engagement: Localised websites and content help companies to connect better with their international customers. By using local languages and culturally appropriate content, companies can create a more personalised and engaging experience that resonates with their customers.
Increased sales: Localised websites and content can help companies to increase sales in international markets. By creating a website that speaks directly to the local audience, companies can increase their chances of converting website visitors into customers.
Competitive advantage: By localising their website and content, companies can gain a competitive advantage over their competitors who are not investing in localisation. This can help them to establish themselves as a trusted and reliable brand in international markets.
Improved SEO: Localised websites and content can also help companies to improve their search engine optimisation (SEO) efforts in international markets. By using local keywords and optimising the website for local search engines, companies can increase their visibility and reach a wider audience.
Improved brand image: By showing a commitment to local markets through website and content localisation, companies can improve their brand image and reputation. This can help them to build a loyal customer base and establish themselves as a global brand.

Get In Touch

In conclusion, website and content localisation are essential for companies that want to expand their reach and connect with international customers. By investing in localisation, companies can create a more engaging, relevant, and personalised experience for their customers, increase sales, gain a competitive advantage, improve their SEO, and enhance their brand image.

If you're looking to expand your business into international markets, website and content localisation is a crucial step towards reaching your global audience, as we just stated.

Here at Claytabase, we have a team of experienced professionals who specialise in website and content localisation, and we are dedicated to helping businesses connect with their international customers in the most effective way possible.

If you want to learn more about our website and content localisation services and how we can help you out, don't hesitate to get in touch with us. We will work closely with you to understand your specific needs and tailor our services to meet your requirements.

Contact us today to take the first step towards expanding your business globally. Our team is ready to answer any questions you may have and help you achieve your international business goals!

Ousia CMS

Our CMS features loading speeds not available from other providers.

We use this system ourselves so you can be sure it has been rigorously tested, and works with a naturally high level of web site optimisation.

As you would expect it features a What You See Is What You Get Editor, but it also has a number of features that help guide you to creating a better, quicker web site;

Image optimisation and resizing
SEO Features

Content moving and auto redirection
Soft deletion
Authorship
Meta data injection

Quick page and content block formatting and shared styles
Multi-lingual site linking and editing

Auto Generated Code as part of Ousia